GUI

5/1/2025 00:44

In the past several days, I spent some time working with Gui’s owner/chef Sungchul Shim and his incredible team at Gui, a steakhouse in Midtown Manhattan near Times Square.

One of the first tasks given to me was to design various aspects of the outside part of this restaurant (I am going to show some inside of the restaurants which is just incredible).

Here are some tasks for the outside:

  1. design the A-framed sign

  2. design the framed menu on the wall

  3. design the window decals

Let’s talk about the progress on the A-framed sign first thus far.

A-framed Sign

Well.. time is up. I’ll be back soon!

Ikjong

5/6/2025 22:48

I am back.

So the A-framed sign came today which is fantastic.

Here is how it looks and also how it compares to what it was like before:

Before:

After:

So this new sign definitely stands out and delivers the message nicely with its clean Gui branding.